A webcam beauty filter retouches your camera picture in real time. ClaraCam does it as a virtual camera: it takes the picture from your webcam, evens skin, brightens eyes and teeth, balances the light on your face, and appears in every video app as a camera named ClaraCam. Everything is processed on your computer.
Checked September 2026
7 days. No credit card.
ClaraCam runs on your Mac or PC — send yourself the link and you'll be set up in two minutes.
Sent. Open it on your computer — you'll be live in two minutes.
Something went wrong. Visit claracam.com on your computer to download directly.
For your computer: macOS 14+ with Apple silicon, or Windows 11 24H2+.
Intel Macs and Windows 10 are not supported.
Sent. Open it on your computer — you'll be live in two minutes.
Real footage — hold the video to see the original, or pick a camera in the menu.
In-app filters are settings inside a meeting app. They are free and quick, but each one works only in its own app, offers a switch, one slider, or two levels, and can be missing depending on your plan or your organisation's policy.
A virtual camera sits between your webcam and every app. You set your look once. Zoom, Teams, Meet, Slack, Webex and OBS all receive the same finished picture.
| In-app filter | Browser extension | ClaraCam (virtual camera) | |
|---|---|---|---|
| Works in | One app | One browser | Any app that lets you pick a camera |
| Controls | A switch, one slider, or two levels | Varies | Skin, eyes, teeth, Ring light, Eyes & Brows, clarity |
| Desktop apps | Its own only | No | Yes |
| Setup | None | Install per browser | Install once per computer |
| Cost | Included, sometimes plan-limited | Varies | 7-day free trial, then a subscription |
App by app: Zoom · Microsoft Teams · Google Meet · all three compared
Each has its own control. Pores, freckles and expressions stay yours.
Ring light evens a window or lamp to one side, in three strengths.
Start from Natural, Polished or Studio and adjust while you talk. No restart.
macOS 14 or later on Apple silicon, or Windows 11 24H2 or later.
Download it above and follow the camera setup. The setup guide has each step for Mac and Windows.
Pick a preset or move the sliders while you watch the preview.
In any video app, open the camera list and choose ClaraCam.
Beauty and AR lenses for streamers, from the same team.
Software that retouches the picture from your webcam in real time: it evens skin, softens under-eye shadows, and can brighten eyes and teeth. It runs either inside one app, such as Zoom's "Touch up my appearance", or as a virtual camera that works in every app.
A virtual camera is software that appears in your computer's camera list like a real webcam. It takes the picture from your physical camera, changes it, and passes the result to any app that lets you choose a camera. ClaraCam is a virtual camera.
Yes. Built-in filters apply only inside their own app. A virtual camera such as ClaraCam applies the same look everywhere, because each app receives video that is already retouched.
Not necessarily. Most of what reads as tired on a laptop camera is uneven light and flat color, which software can correct. ClaraCam works with built-in laptop cameras and external webcams.
ClaraCam runs its models on your computer's graphics hardware and opens your camera only while an app is using it. It needs a Mac with Apple silicon or a PC with Windows 11 24H2 or later.
No. ClaraCam runs on Apple silicon Macs and on Windows 11 laptops with integrated graphics.
ClaraCam works in OBS as a camera source. If you stream and also want AR lenses and effects, Streamfog, from the same company, is built for streaming.
It depends on where the video is processed. ClaraCam processes every frame on your own computer and never uploads your video to ClaraCam.
Try the full touch-up for 7 days. No credit card required. After the trial, your camera keeps working with a ClaraCam watermark until you subscribe.