Privacy Policy

Last updated September 15, 2026 · ClaraCam is a product of Streamfog Inc.

1. Who we are

ClaraCam is made by Streamfog Inc., a company incorporated in the United States ("we", "us"). This policy covers the ClaraCam desktop apps for macOS and Windows, our sign-in and billing services, and this website. For anything privacy-related, write to kev@claracam.com.

2. Your video stays on your machine

ClaraCam is a live, on-device pipeline. Frames from your physical camera are processed by machine-learning models running on your own computer and handed to the virtual camera your meeting app reads. In particular:

• No frame of your video is ever sent to us or to anyone else. The retouch models run locally; there is no cloud processing of video or audio. The app's only network traffic is sign-in, settings sync, trial and subscription status, updates, and the analytics described below — never frames.
• Nothing is recorded unless you ask for it. The live camera is processed and discarded in real time. ClaraCam's Record feature saves a clip only when you start a recording, and the resulting video file is written to your own disk — it is never uploaded to us. Deleting the file deletes the recording.
• Video files you edit stay local. ClaraCam's Video Studio opens video files you choose, applies the same on-device processing, and saves the result where you tell it to. Neither the source file nor the export leaves your machine.
• Your camera is only open while it's in use. The physical camera is opened only while an app is actively using ClaraCam or while you are previewing or recording in the app, and released afterwards. Your operating system's camera indicator reflects this.
• Audio stays on your machine. ClaraCam asks for microphone access only when you choose to record with sound, and only uses it for that recording. Audio is never transcribed, analyzed, or uploaded.

3. What we collect, and why

Account information

You sign in with a Google or Microsoft account through Firebase Authentication. We receive and store the email address, display name, and a unique user ID from that sign-in. We use these to identify your account, sync your settings between machines, and manage your trial and subscription.

Settings

So your look follows you between machines, we sync your ClaraCam settings to your account: your look preset and adjustment values, quality and tone preferences, and the identifier of your selected camera. Settings contain no video or images.

First-party usage telemetry

ClaraCam sends limited metadata to our own telemetry service when the preview or virtual camera reaches a stable operating state, and when you use the Record or Video Studio features. This lets us measure whether setup succeeds, understand which product features are used, and spot reliability problems. The analytics record may include whether the output was retouched or passed through and why, whether it came from the preview or virtual camera, the platform and app version, output resolution and frame rate, coarse ranges for retouch settings, a random installation identifier, and your Firebase user ID when you are signed in. On macOS, virtual-camera usage may also include a normalized consumer category such as Zoom, Teams, browser, OBS, or unknown; Windows currently reports the consumer as unknown. Recording and video-export events carry only random session identifiers, durations, outcomes, and your plan status — never file names, paths, or any pixel of the video.

The request may contain additional technical metadata used to validate and operate telemetry, such as OS/build/runtime information and one-way hashes of camera or app identifiers. We do not send video frames, images, audio, meeting titles or content, contact lists, filenames, or advertising identifiers. This is first-party product analytics stored in our Google Cloud project; it is not used for advertising or tracking across other companies' apps or websites.

Website and app journey analytics

We use PostHog to record a small set of product events, such as viewing or clicking a download, opening the app, completing sign-in, and completing camera setup. PostHog stores a first-party analytics cookie on claracam.com. When you later sign in through auth.claracam.com, that browser journey is associated with your Firebase user ID so we can understand whether downloads lead to successful setup. The desktop app uses a random installation identifier for the same purpose. We do not use this information for advertising or tracking your activity on other companies' services.

Advertising measurement on this website

We advertise ClaraCam on a few platforms, and this website loads their measurement tags so we can tell whether an ad led to a download: the Meta (Facebook) pixel, the Reddit pixel, the Microsoft Advertising tag, the LinkedIn Insight Tag, and Google's tag for Google Ads and Google Analytics. Each records that a page was viewed and, if you click a download button, that a download was started. These tags set their own cookies and send the page URL and standard browser information to the platform that operates them, which may combine it with what it already knows about you under its own privacy policy. The desktop app itself contains none of these tags and sends nothing to any advertising platform.

You can stop these tags with an ad or tracker blocker, by disabling third-party cookies, or through each platform's own ad settings. If you live in California or another state whose law treats this kind of measurement as "sharing" for advertising, you can opt out by emailing kev@claracam.com; we will honor it.

Download email

If you ask us to email a desktop download link, we send your email address and the message details to Loops, our email delivery provider. We also use Loops for limited account messages such as trial reminders. Starting a trial updates the delivery workflow so we do not keep sending an irrelevant download reminder.

Trial and subscription status

We store when your free trial started and ends, your subscription status and plan, and — once you subscribe — your Stripe customer ID. This is how the app knows your account is active.

Payments

Payments are processed by Stripe, Inc. Your card details go directly to Stripe; we never receive or store your card number. Stripe receives your email address to create your customer record and acts under its own privacy policy (stripe.com/privacy).

Server logs and update checks

Like any online service, our sign-in and billing endpoints and our update servers keep standard, short-lived request logs (IP address, request time, app version and platform for update checks). The apps periodically check for updates; an update check transmits no personal data beyond that standard request metadata.

What we deliberately don't collect

• No video frames or audio — ever. Not from your live camera, not from recordings, not from files you edit.
• No meeting content: no titles, participants, transcripts, or what was said.
• No crash dumps or their contents. We record only that the app shut down uncleanly.
• No advertising identifiers or advertising tags inside the desktop apps. The advertising tags described above run only on this website.

4. Where your data lives

Account, settings, and subscription data are stored in Google Firebase (Cloud Firestore and Firebase Authentication) in the United States (us-central1). Downloads and update files are served from Google Cloud Storage. PostHog processes product-analytics events and Loops processes lifecycle email on our behalf; both act as our data processors. The advertising platforms named in section 3 receive website measurement events and act as independent controllers under their own policies. If you are in the EU/EEA, UK, or Switzerland, your data may be transferred to and processed in the United States; our processors rely on recognized transfer mechanisms such as the EU Standard Contractual Clauses and the EU–US Data Privacy Framework.

5. Sharing

We share personal data only with the processors named above (Google, Stripe, PostHog, and Loops) to run and understand the service, and with the advertising platforms named in section 3 to the extent their website tags record page views and download clicks. We do not sell or rent personal data, and we do not maintain data "partnerships". We may disclose data if the law genuinely requires it, or as part of a corporate transaction (in which case this policy continues to apply to your data).

6. Retention

We keep your account data for as long as your account exists. If you ask us to delete your account, we delete your account, settings, and subscription records. Usage telemetry is retained while needed for product analytics and reliability; a verified deletion request also covers telemetry linked to your user ID. Stripe retains billing records for as long as tax and accounting law requires. Server request logs are retained briefly for security and debugging and then discarded. Recordings and exported videos exist only on your own disk, so their retention is entirely up to you.

7. Your rights

Depending on where you live (including under the GDPR and the California Consumer Privacy Act), you have the right to access, correct, export, and delete your personal data, to object to or restrict certain processing, and to complain to your local supervisory authority. We honor these requests for everyone, not just where the law requires it. We do not sell personal data; where the law treats website advertising measurement as "sharing", section 3 explains how to opt out. We never discriminate against you for exercising your rights.

To exercise any right — including full account deletion — email kev@claracam.com from the address on your account. We respond within 30 days.

8. Security

All traffic between the apps, this site, and our services is encrypted in transit (TLS). Your account data is protected by per-user access rules — each account can read and write only its own record; subscription status can be written only by our servers. App updates are cryptographically signed and verified before installation on both platforms.

9. Children

ClaraCam is a professional tool and is not directed at children under 16. We do not knowingly collect data from children; if you believe a child has created an account, contact us and we will delete it.

10. Changes

If we change this policy, we will post the new version here and update the date at the top. If a change meaningfully affects what we collect, we will say so plainly rather than bury it.

11. Contact

Streamfog Inc. · kev@claracam.com